If you are a small business owner who does not have all the resources in the world to compete with big brands in your industry, it’s important that you pay rapt attention to what I am about to share with you right now.
In every industry, there are trends which predict in raw terms how things will go within the period in view. So when it comes to marketing, especially as it has to do with online marketing, I have been able to gather raw facts to help you run your business successfully.
One important thing I need you to know before we progress is that you don’t have to implement all of these at once but taking them one step at a time until you will be able to incorporate all of them into your marketing plan is important.
Having said that, let’s dive right in.
3 Jaw-Dropping Marketing Trends for Small Business Owners
1. Influencer Marketing
Have you heard that people buy from who they know, like and trust? Well, if you don’t know, it’s important you know that now.
But beyond that, they are more emotionally attracted to a brand that their idol represent. There’s no special taste that Pepsi has but permit me to tell you that a lot of people who prefer it over another type of carbonated drink might be doing so because their role models like Wizkid, TY Savage and BankyW are Pepsi’s brand Ambassadors.
Understanding the relationship influential people have with their followers, companies have resorted to using them to push their products and services before their target audience. Interestingly, influencer marketing trend is not slowing down anytime soon. So, if you want to sell more in less time, it’s important you start considering ways you can use it in your business.
At every stage your small business is right now, there’s always someone more influential than you, which you can partner with to reach more audience. Of course, they will charge you, so be ready to pay. But if you build a relationship with them ahead of time, you may not be treated like every other client.
To show you how powerful this marketing method is, in her book club in 2004, Oprah mentioned Leo Tolstoy’s Anna Karenina and it sold $90,000 in a day, as against the regular $3,700. There are thousands of results like this from other influencers.
2. Video Marketing
According to a statistical report made available by Mill for Business on video marketing, mobile video consumption increases by 100% every year, one-third of all online activities are spent watching video and 45% of viewers will stop watching a video after 1 minute.
What does this tell you as a small business owner hoping to take their business to a whole new level in the next few years?
If you are not yet doing video marketing; by that I mean, adding videos as one of the means to reach more audience in your niche, then it’s a pity to tell you that you are leaving so much money on the table.
Since the last one year we started investing heavily into Facebook advertising for our company, Ebusinessroom Ventures and those of our clients, we have continued to receive more positive responses from ads done with videos than the rest. This indeed is unconnected to the fact that videos resonate more with people than text would.
3. Social Media Marketing
According to Facebook statistics, over 2 billion people are using the social network. This is not an assumed figure. In fact, over 16 million Nigerians visit Facebook every single month. That places Nigeria as the highest users of Facebook in Africa.
Is this jaw-dropping figure only available for Facebook alone? The answer is, NO!
On Instagram, we have over 3.6M users from Nigeria.
All of these point to the fact that if your product isn’t in any of these platforms as a small business owners, you are gradually digging your business grave without even knowing it.
It’s harsh to say that, I know. But what way can you compete using the traditional method of marketing when you have top brands with huge advertising budgets to contend with? It will be hell. Trust me, they might crush you.
But by paving a way for yourself using social media, you can reach a whole lot of audience these big brands may not know the technical knowhow to reach. In fact, before they will wake up to this reality, you would have become a guru at closing deals on social media.
Beyond all of that, it is easier to humanize your business on social media and make marketing less strenuous as a small business owner than it will be for big brands.
There’s a reason we say that something is trending. That’s because a whole multitude of businesses are already using it to displace their competitors. If you want your business to stand out from the crowd, and possibly become a standard, then you must pay rapt attention to these 3 marketing trends we listed here. The various points mentioned here are inexhaustible, so you might need to make further research.
What’s your biggest takeaway from this article? Are there other marketing trends you’ve noticed? Let’s know in the comments below.
About the Author
Emenike Emmanuel is a freelance writing coach, social media strategist and a business blogger. He’s the owner of EntrepreneurBusinessBlog.com. Following his passion in helping people start, manage and grow a profitable and sustainable business using digital tools, he launched SELL MORE IN LESS TIME – a free eBook that will show you 3 proven secrets to selling anything online even if you are just starting out.